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Barack Obama is a master at grabbing and keeping his audience's attention, which is the number one goal of any public speaker. How does he do it? Here are five key lessons from Obama's rhetorical playbook.
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Like Nobody's Business
Exactly who said that having your own business is supposed to be frought with struggle and effort -- producing little money and burning through all your time? What rule book is this written in? Business Success Coach and Strategic Planning Consultant, Lalita Amos, of Total Team Solutions, discusses key issues for the success of small businesses -- how to shift your thinking and business habits to produce extraordinary results. Her show features thoughtful interviews, breaking news and how-to's to keep you at the top of your game. True to her coach's calling, she serves up the real deal in business straight -- no chaser.
- LNB #053: Help! I Neede Someone!
I remember seeing the Beatles' movie, Help! when I was a kid. Love the lyrics, which are so brilliant: (Help) I need somebody (Help) Not just anybody (Help) You know I need someone (Help) When I was younger, so much younger than today I never needed anybody's help in any way But now these days are gone I'm not so self assured Now I find I've changed my mind I've opened up the doors Help me if you can, I'm feeling down And I do appreciate you being 'round Help me get my feet back on the ground Won't you please, please help me I can almost hear the strains of this song on the phone when prospects call me to ask, sometimes convolutedly, for help ("I really don't need help, but if I did, what could you do for me?"). Where I see businesses get into trouble is knowing when to ask for information and when to pay for it. According to the SBA, businesses fail for several reasons, chief of which are lack of planning, capital and other resources. In this biz environment, operating without the key information needed is almost criminal, given the massive amounts of information available on the Net.Michael Gerber, author of the The E-Myth Revisited, spoke of "working on your business, not in it," staying out of the tactical weeds and into the strategic mission and vision. To do this, Gerber spoke of the importance of creating systems that tied directly into those strategic aims. Burning daylight poring over website after website, looking for information defies our ability to be strategic and our ability to get the most out of our time. The Wild Hunt for information, particularly when you need it to be right and you need it right now, can be the greatest of all cul de sacs.This week, we hear from Jim Patton of J Patton Consulting and his Prepaid Legal affiliation. What Jim offers is a business service that, for a monthly fee, allows members to pose real-life problems to legal, accounting and other professionals and get real life answers. One example he gave was the business owner who needed to let an employee go. That owner posted the question in the service and got back a checklist for terminations that allowed him to stay fair, square and legal.Be sure to grab a copy of a copy of The Dip as well. _____________ FOR MORE INFORMATION, TO JOIN THE DISCUSSION FORUM, LISTEN AGAIN OR READ SHOW NOTES Lalita Amos http://www.TotalTeamSolutions.com/podcast/podcasting.htm http://totalteam.blogspot.com 214 615 6505, 3895 for questions or comments - LNB #052: The Dip (Pt. 2)
This week, we cover ways to think your way through quitting. Knowing the answers to the key questions for your business or accountability, you can figure out pretty quickly what you should be saying "yes" or "no" to.To remind you, in Seth Godin's book, The Dip, he describes three key conditions when we get stopped:The dip: where the break in your action is so deep and wide that you can't move out of it with the resources you're expending. Kind of like the straight-A highschooler who never really had to expend herself...until she got a snootful of Calculus 115.The cul de sac (or dead-end): staying here will keep you from doingsomething that will work for you and it will never, ever change. Hissuggestion? Get out as quickly as possible. Remember, the analogy of the kid on the Big Wheel? It was cute the first few times around, and then it never seemed to stop.The cliff: you can keep this going for quite a while, but it runs out of gas and leaves you on the side of the road with no options. Kind of like smoking, that doesn't seem to really hurt anything--that is, until the doc gives you That Look, you know the one.Be sure to grab a copy of this little book. I'll be chatting about it for a few more 'casts._____________ FOR MORE INFORMATION, TO JOIN THE DISCUSSION FORUM, LISTEN AGAIN OR READ SHOW NOTES Lalita Amos http://www.TotalTeamSolutions.com/podcast/podcasting.htmhttp://totalteam.blogspot.com 214 615 6505, 3895 for questions or comments - LNB #051: The Dip (Pt. 1)
Marketing guru, Seth Godin's book, The Dip, forms the basis for this podcast (and several more to come). Seth describes three key conditions when we get stopped:The dip: where the break in your action is so deep and wide that you can't move out of it with the resources you're expending. Kind of like the straight-A highschooler who never really had to expend herself...until she got a snootful of Calculus 115.The cul de sac (or dead-end): staying here will keep you from doing something that will work for you and it will never, ever change. His suggestion? Get out as quickly as possible. Remember, the analogy of the kid on the Big Wheel? It was cute the first few times around, and then it never seemed to stop.The cliff: you can keep this going for quite a while, but it runs out of gas and leaves you on the side of the road with no options. Kind of like smoking, that doesn't seem to really hurt anything--that is, until the doc gives you That Look, you know the one.Be sure to grab a copy of this little book. I'll be chatting about it for a few more 'casts._____________ FOR MORE INFORMATION, TO JOIN THE DISCUSSION FORUM, LISTEN AGAIN OR READ SHOW NOTES Lalita Amos http://www.TotalTeamSolutions.com/podcast/podcasting.htm http://totalteam.blogspot.com 214 615 6505, 3895 for questions or comments - LNB #050: Gobbledygook (Biz Communications)
Leverage... Cutting edge... Scalable... ...and the list goes on. When did our business communication stop being authentic and start being a frantic race to leverage robust world-class business intel that offers flexible, yet scalable, capabilities to help achieve (I really wanted to say "leverage" again) potential and future stakeholder value? Use language that is clear and check in to make sure that your intended meaning is coming across._____________ FOR MORE INFORMATION, TO JOIN THE DISCUSSION FORUM, LISTEN AGAIN OR READ SHOW NOTES Lalita Amos http://www.TotalTeamSolutions.com/podcast/podcasting.htm http://totalteam.blogspot.com 214 615 6505, 3895 for questions or comments - LNB #049: Work-Life Balance (sigh)
This is a short work week due to the Labor Day Holiday. People are slammed, trying to get work done and the children back to school...and everything else. Someone said their short week felt more like a punishment requiring them to work even longer hours. Conversations have turned to the mythic Work-Life Balance. Where did this come from? This term was coined around 1986. Men and women of color and white women had begun making serious inroads into the professional workforce. The country had been experiencing a depressed economy and people were working longer hours to try to get ahead. Added to this, workforce reductions caused people to work even longer hours. Workers balked at complaining over the extended work weeks for fear that they'd wind up on the chopping block. There was a heady mix of increased worker productivity, advances in technology, stepped-up globalization, and more people in the workplace that went into the RIF brew. I remember taking a group of managers off into the "wilderness" (Oconomowoc, Wisconsin) to meet in groups and discuss our personal mission statements. Sounds nice, but the gathered managers and key employees were left wondering: How do achieve that much vaunted "balance" when my evaluation depends on producing results (no matter how long I have to work to get them). Added to the mix is the trend for performance management systems to include evaluation of a worker's work-life balance. Now, I had been in HR for a number of years and I know I didn't have a solid explanation of WLB. As it turned out, no one else did.Seemed kind of pointless.How you think gives an insight to how you work? Even though I'm trained in behavioural science, I'm not a fan of extensive testing in the workplace--mostly because I'm not sure that those tests are valid (measures someting worth measuring) or reliable (consistent application of the measure over time). Taken in broad strokes, humans tend to think and solve problems in two dynamic ways (there are others, but just hang on: we're embarking on a little chat here): linear or serial thinking and non-linear or parallel thinking.In a serial world, a person handles one problem set through to completion. Ask them to take on several projects and you'd be spitting into the wind. Parallel or non-linear thinking and problem solving tends to see people working on several projects at the same time (or moving from project to project). In most companies, we make space for only one kind of thinking: care to guess which one?Does it work? Now, I've met those people who thrive on the energy and drama of a packed schedule. You may like to run from pillar to post with your hair on fire, trailing paper, taking on the cellphone and sliding into a parking space at the gym in just enough time for yoga.