business research report
Business Articles - Research at Penn
Business research highlights from Penn's graduate and professional schools.
- As Layoffs Spread, Innovative Alternatives May Soften the Blow
If the current economic turmoil is contained sooner than expected, premature layoffs could be a disaster. If not enough employees are laid off and the recession continues, the company's bottom line could suffer. Where is the balance? - When the Going Gets Tough, the Tough Don't Skimp on Their Ad Budgets
In difficult economic times, ad budgets can appear to be a dispensable luxury. However, companies that consistently advertise during recessions perform better in the long run. - Dear President-elect Obama: Here's How to Get the Economy out of the Ditch
While considering what advice to give President-elect Obama as he prepares to take office, many Wharton faculty agree that his first 100 days in office, if not longer, will be dominated by the aftershocks from 2008's credit crunch and the steep market declines on Wall Street. - Jeremy Siegel's Advice to Banks: Lend That Money Now
Before the stock market and the broader economy can return to normal, banks must start to lend the billions they are getting from the U.S. Treasury's Troubled Asset Recovery Program. - Want to Crank Up Corporate Venture Capital Performance? Consider Matching Independent VC Pay Packages
Corporate venture capital units acquire profitable new projects for their parent companies, but to score these kinds of wins they must organize their efforts with an eye to the delicate balance between entrepreneurial finance and organizational reality. - 'Feeling the Love' (or Anger): How Emotions Can Distort the Way We Respond to Advice
Emotions not only influence people's receptiveness to advice but do so even when the emotions have no link to the advice or the adviser. - Pajamas and Popcorn: Retailers Face a Less-than-Festive Holiday Shopping Season
Even luxury stores, whose customers have been immune in recent years to retail price sticker shock, are expected to take a hit this holiday season. - A Billion Here, A Trillion There: Calculating the Cost of Wall Street's Rescue
To economists, the most frightening fact is that the enormous cost of today's financial rescues is just a drop in the bucket. - How Should Acquirers Select Advisors? Persistence in Investment Bank Performance
A Wharton finance professor says that market share does not necessarily translate to the best returns for a bank's clients. - Hot Today, Not Tomorrow: Retailers Face the Terrible Teens
Teen retailers are competing intensely for attention, as they learn that the teen market is not recession proof.