business strategies
IDC eBusiness Strategies
IDC's coverage of eBusiness strategies and services
- Alerts.com Private Vendor Watchlist Profile
This IDC Vendor Profile analyzes Alerts.com, a company playing in the online advertising market, and reviews its key success factors: market potential, technology/solution, corporate strategy, force multipliers, and customers. Leveraging IDC's expert understanding of the competitive landscape and future outlook, this document highlights company and market information tailored to the investment professional's needs. - IDC's Channel Panel: 3Q08 Update
This IDC update provides a look at some of the key findings from IDC's Channel Panel. The data referenced in this update was collected between August 21 and September 18, 2008. Highlights include: Storage Hardware: Dell Leads Segment, Hitachi and NetApp See Poor Results Storage Software: NetApp and IBM on Top, CA and Symantec Struggle Security: Segment Comparatively Strong, Cisco and Juniper Tumble Quarter over Quarter Servers: All Vendors Down in 3Q08, Especially Sun Networking: ProCurve Strong Again, Cisco Flat, Juniper Down Voice: Strongest Segment, Cisco Leads PCs: Apple Again on Top, Toshiba Weak Hardcopy: Segment Soft, Xerox Very Weak - Social Network Users Less Receptive To Advertising, IDC Survey finds
According to a new study from IDC, consumers are also spending ever-greater amounts of time on SNS, a fact that has advertisers drooling over the opportunity represented by SNS. - U.S. Consumer Online Attitudes Survey Results, Part III: Social Networking
This IDC study reports on the results of IDC's latest consumer survey with regard to social networking services (SNS): What is today's SNS audience reach compared with mainstream services such as Google and Yahoo!? What is the demographic of their users (i.e., who do advertisers reach on SNS, how well do consumers tolerate advertising on SNS compared with online advertising in general, and how effective is advertising on SNS). More than half of U.S. consumers with Internet access use social networking services, such as Facebook and MySpace, and penetration is expected to continue to grow. "Major social networking services such as MySpace or Facebook reach a lot of consumers by now, and they don't reach only teenagers anymore. But our research also shows that social networks face problems when it comes to ad effectiveness," said Karsten Weide, IDC's program director, Digital Media and Entertainment. - eCommerce in Government: Virginia Proves Enterprise Value with Centralized Procurement System
This Government Insights report looks at the evolution and development of a government eprocurement project — launched by the Commonwealth of Virginia and its vendor partner CGI — that successfully integrated multiple government agency procurement systems and created a common enterprise transactional and reporting system. "Governments are striving to use information technology effectively to drive down costs and improve service delivery," according to Thom Rubel, Government Insights' government programs director. "Innovation and collaborative partnering are key to achieving these mutual goals." - EMC's Atmos: Making Rain in the Cloud
This IDC Flash assesses EMC's newly introduced Atmos storage solution, designed to address the requirements of companies building private and/or public cloud computing environments. It also discusses the major challenges that traditional IT systems suppliers will face as they target this emerging market sector. - Storage in the Cloud: What, How, and Who?
This IDC Presentation focuses on how IT vendors of all stripes are talking about the new opportunity in cloud computing and cloud storage. Some are focused specifically on delivering solutions such as storage as a service, but the use of cloud-based storage is much broader. This presentation was given at Storage Networking World in Dallas, Texas, on October 15, 2008. It defines and forecasts cloud-based storage and puts it in the broader context of cloud computing. IDC also highlights the business requirements that will drive the adoption of cloud-based storage and examines the industries and companies that will build and use cloud-based storage. - China Digital Marketplace: eCommerce Market 2008–2012 Forecast and Analysis
China's domestic trade volume from SMEs is expected to increase by about 10% per year over the next five years (2008–2012), and import/export trade from China SMEs will increase by about 20%. This means that more trade activities and more SMEs will come out in the near future. As the number of new paying customers is increasing, more value-added services (VASs) are provided. SMEs will gradually play a noticeable role in the development of the B2B market. - Marketing Investment Planner 2009: Benchmarks and Key Performance Indicators
This IDC study on technology marketing investment and resource priorities discusses the results of IDC's sixth annual marketing benchmarks survey of the largest and most influential global technology vendors within the software, hardware, and services sectors. The analysis provides a detailed evaluation of quantitative and qualitative data, including operational key performance indicators (KPIs) that should be a part of every CMO's operational planning. It also provides analysis of 20 staff disciplines and over 40 program spend areas by sector, and essential guidance for keys to success for marketing executives during 2008 and beyond. "Marketing investment across the IT vendor community will increase by 1.8% for the full year 2008, well below the rate of 6.1% during 2007. This increase in marketing investment will also lag behind the growth in global IT vendor revenue, which is forecast by IDC to be 5.5% in 2008. Tech marketers should watch this trend closely, and monitor their marketing budget ratio (MBR) and marketing investment change (MIC) data versus the industry. In addition to overall budget investment and policy, IDC offers the following guidelines for tech marketing executives and their operational counterparts for 2009: Think more broadly about marketing organization transformation, primarily by examining the top-heavy corporate marketing structures and budgets that are in place at so many organizations. Tech marketing executives have many opportunities to push marketing closer to the field, closer to customers, and in so doing can improve the overall relevancy of marketing to its many "customers": the field sales teams, partners and channel allies, and ultimately with prospective and existing customers. IDC's sixth annual Technology Marketing Benchmarks Survey provides insight into the management techniques and investment strategies based on IDC's unique access to the world's largest and most influential technology marketing leaders," says Richard Vancil, vice president, IDC Executive Advisory Group. - How Do Consumers Use Social Networks?
This IDC Presentation — from a Girvan Institute of Technology Industry Briefing on October 8, 2008 — looks at some results of IDC's latest U.S. online consumer survey: How do consumers use social networking services (SNS) and what do they think about them, and what consequences does that have for the ability of social networks to sell advertising?