business strategy planning
Ведомости. Вакансии. Маркетинг/PR/СМИ
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- Group Brand manager OTC
Antal International Large western Pharmaceutical Company is looking for a person for Group Brand manager (OTC) position.Location: Moscow, RussiaJob purpose:BM is responsible for delivery of marketing objectives, development of marketing strategies for the brands in the respective category. Key Responsibilities:Develop and implement marketing strategy and plans for the brands across the market.• Closely monitor market performance, analyze variations from plan and recommend and implement remedial action as appropriate.• Closely follows the market environment (3 C’s) and helps local and regional teams to calibrate strategy in line with changing market requirements • Control marketing expenditure to approved budget or mutually agreed forecast levels.• Undertake the necessary market research (customer/product) and liaise with inside and outside agencies to develop new product lines with appropriate marketing support strategies.• Prepare marketing plans budget and estimates to timetables.• Communicate appropriately with other department managers and field force to ensure a coordinated implementation of marketing plans• Miscellaneous situation management like Out of stock, field and customer queries etc.• Regularly visits clients with Sales people to Check implemented strategies/activities and better understand customer insight• Creates creative media brief for the agencies and manage copy and media plan developmentRequirements- Degree in Business, marketing or related field. MBA / post graduate education in Marketing or Business Management a plus- 4-6 years of marketing experience with proven track record of achievements gained in leading FMCG companies (preferably international companies- Marketing related experience within OTC industry is a plus- Marketing background must include experience across at least 2 brands, including product launches and advertising.- Fluent English - Brand Manager
World's leading manufacturer and marketer of major home appliances - Develop short and long term Business and marketing plans, identifying share, volume and profit objectives and advising strategies to meet them. - Prepare and implement of comprehensive advertising and promotional campaigns to enchance the company reputation and to ensure success. - Team leadership, managing people, providing leadership and motivation for team members to achieve necessary productivity level. - Make marketing research. Prepares competitor's analysis and training material for the sales force and Trade partners. - Negotiate with Trade companies for co-operation. - Public Relations - Work together with Sales Finance and Logistic departments to set up common goals in order to reach the correct brand positioning on the market. - Identify long term opportunities within the market plans to develop, test and launch new products to exploit them. - Ensure that pricing product nix options are constantly reviewed and appraised. - Seek to improve profitability by being aware of costs but without detracting from perceived product quality. - Report in due times and in a correct way - Control of BTL budget - Brand communication - Media activity and PR, POS and printed materials creation and production, web support, event management - Cooperative programms management - evaluation, approval and control of joint TP/Whirlpool marketing campaigns - Development of the product-related content for trade catalogues and brochures, web site. - Maintains effective marketing programmes in order to generate sales leads and raises product awareness. - Compiles and investigates market information. - Analyses trends and identifies development opportunities. - Assessment of customer preferences and presentation of recommendations to top management. - Marketing budget preparation - Promotes WHP products on the market - Engaged in administrative tasks such as planning and coordination of marketing events - Reviews and approves promotional media and evaluate the cost effectiveness of the advertising campaigns.Requirements: - fluent English, native russian - experience in brand mgmt and similar role (minimum 3 years) - strong preference in white goods industry or brown goods or FMCG (as third choice) - energetic with 'can do' approach - university degree - excellent communication skills - Руководитель департамента маркетинговых коммуникаций
В крупную известную дистрибьюторскую компанию FMCG (премиум сегмент) В крупную известную дистрибьюторскую компанию FMCG (премиум сегмент) требуется Директор Департамента маркетинговых коммуникаций.Требования: в/о, опыт работы в брендовых западных компаниях приветствуется. Опыт в управлении маркетинговыми коммуникациями от 3-х лет, опыт работы с LUXURY-продуктом, английский язык - хороший рабочий уровень.. Обязанности: управление департаментом маркетинговых коммуникаций: работа с брендом компании, медиапланирование, бюджет, подготовка и написание пресс-релизов и материалов для публикаций, art-work/ дизайн рекламно-информационных материалов, работа с СМИ, работа с подрядчиками, выставки и промо - мероприятия. Участие в имиджевых мероприятиях, установление и развитие связей в профессиональной среде, поддержка имиджа компании.Условия: от 150.000 рублей net + бонусы + пакет - Head of Marketing
HSBC Bank (RR) Main Responsibilities: To manage the Marketing function of Russia, to include Brand strategy and management; development and deployment of Marketing strategies targeted at Private Banking, Personal Financial Services and Commercial customer segments – to contribute profitable revenue growth.• To ensure the fair treatment of HSBC customers is at the heart of everything we do, both personally and as an organisation;• Develop and implement a clear and compelling Brand strategy for HSBC Bank in Russia: to include ‘look and feel’ and ensure that Brand experience is actioned for product design and sales to increase HSBC brand saliency;• To work with business lines and develop marketing plans that leverage market opportunities; deliver specific financial goals and generate profitable revenue growth which enhances business and customer value through effective deployment of marketing investment;• To build a top performing team that positively represents HSBC internally and to external third parties.Experience and skills: KNOWLEDGE• Degree level qualification or equivalent, with a detailed knowledge of strategic planning disciplines and sales and profitability analysis;• Highly Brand literate with a professional marketing qualification.EXPERIENCE• Minimum 5 years working in a marketing function for a strong Brand led organisation – preferably financial services; • Track record in designing and implementing initiatives to drive increased Brand recognition and/or growth targets;• Proven team leader that demonstrates personal integrity, energy and a can-do attitude.SKILLS• Self starter with compelling personality able to influence others at all levels of the internal organisation and appropriately represent HSBC externally;• Excellent analytical and communications skills – written and verbal;• Project management skills including ability to prioritise a wide range of tasks to deadlines and budget;• Courageous leadership that is prepared to represent the customer throughout HCRR. - Recruitment Consultant Specialized In Marketing & Sales
Michael Page International Michael Page International is one of the world's leading professional recruitment consultancies, specialising in the placement of candidates in permanent, contract, temporary and interim positions with clients around the world. Today, Michael Page International employs over 4000 people operating from over 141 offices in 24 countries worldwide.By opening our first office in Moscow, Michael Page is announcing its commitment to developing the Russian employment market, with the goal of adding value to companies of all sizes who are looking to recruit within the following fields:Michael Page Finance & Accounting which recruits finance positions in industry and commerce, covering a wide range of roles in accounting, finance and tax sectors.Michael Page Banking & Financial Services which recruits in all roles within the Banking & Financial Services sector: private banking, corporate banking, retail banking, sales, trading, private equity. Michael Page Sales & Marketing today focusing on middle and upper-management for multinational companies.Due to fast growth and internal development in Moscow office we are looking for Recruitment Consultants in Sales & Marketing.Responsibilities: - Selecting, interviewing applicants for different Sales & Marketing positions in brand multinational companies. - Presenting and rendering Michael Page services to multinational companies. - Developing relationship with clients and applicants for long term cooperation. - Career and Sales & Marketing market consulting. Requirements:Requirements: - Higher education in Sales/Marketing, HR, legal, international business... - Job experience in the Sales & Marketing sphere or in economics, HR, legal, international business. - Fluent in English. - Good presentation and co