center for ethical business
Strictly Business
- Black Friday
To many, the celebration of Thanksgiving this week will ring in the hustle and bustle of the Christmas shopping season. Thursday will be spent enjoying delicious food and good times with family and friends, while bargain hunters rest up for... - Honda--Walking the Green Walk
[Authored by Isaac Lewis, MBA Candidate] The green movement has become a powerful force in today’s marketing environment. Automakers have recognized this trend and are steadily turning what could be considered a liability into an asset. With the rising... - Dr. John Gonas, TN Professor of the Year
Congratulations to Dr. John Gonas, an assistant professor of Finance in Belmont's College of Business Administration, for being selected as Tennessee’s Professor of the Year! This prestigious honor is determined by The Carnegie Foundation for the Advancement of Teaching and... - That was a Great Commercial...What was it Selling?
[Authored by Jonathan Hutzel, MBA Candidate] A trend in marketing plans is leaning toward more unconventional angles on marketing new products. Take Jack Links Jerky for instance. The Messin’ with Sasquatch” spots are some great commercials in my opinion.... - Congratulations to Our Own President-Elect
If you haven’t heard yet, Dr. Jeff Cornwall, Director of the Center for Entrepreneurship at Belmont University, has been selected as the 2009 President-Elect for the United States Association for Small Business and Entrepreneurship. Congratulations to Dr. Cornwall for... - Avenue Bank: A Holistic Approach to Building Brand Equity
[Authored by MBA Candidate Jay Crosson] When is the last time you saw a little red hummingbird and thought of a bank? If Ron Samuels' Avenue Bank is successful in building its brand, that connection will occur a lot... - hulu: A New Way to Watch TV
I first read about hulu in a recent edition of BusinessWeek (“The Anti-YouTube Is Starting to Click” by Tom Lowry in the October 6th magazine) and was interested in the concept. After using the site, I am sold. Hulu's mission,... - Aligning Corporate Vision to Market Opportunity
[Authored by MBA Candidate Patrick Konyn] Can you tell me how to get to Sesame Street? This question is asked over a million times every day in over 120 countries around the world, including India, Egypt, South Africa and... - Ethical Dilemmas: Power and Money
We are excited to have Cynthia Cooper, WorldCom whistleblower and Time Magazine 2002 Person of the Year, on our campus to provide an insider's look at the rise and fall of WorldCom and share the lessons she learned through... - Four Years Running
Well thanks to all of our employees and supporters, The Massey School has once again been recognized as a Best Business School by the Princeton Review. This marks the fourth straight year that Belmont's graduate business programs have received... - Customer Service at its Finest
Poor service opens the door for great service when things are made right. Last night, my husband and I had dinner with a few friends at one of our favorite restaurants. The evening started out nice as usual, until our... - Debate 08: All Eyes on Belmont
In just over 24 hours, the 2008 Town Hall Presidential Debate will take place in Belmont University’s Curb Event Center. After many months of preparation, Belmont is ready to welcome the candidates and the nation as viewers from all over... - Belmont Entrepreneurship Student Recognized as a Leading Collegiate Entrepreneur
Senior entrepreneurship student Andy Tabar has been named one of the Top 20 collegiate entrepreneurs in the country in this year’s StartupNation Dorm-Based 20 Rankings for his business, Bizooki.com. Branded as a “Global talent network that connects your global work... - PC Strikes Back
The new Microsoft commercial (“I’m a PC”) is a nice attempt to finally defend the PC persona. I use “finally” because I feel this campaign might have been more effective if it was launched sooner after Mac began its comparative... - Belmont Entrepreneurship Program in Top 25!
There appears to be no shortage of accomplishments to highlight in Belmont University’s College of Business Administration. Most recently (published yesterday, in fact), our entrepreneurship program was recognized as one of the top 25 programs in the country (click...