company business strategy
Ведомости. Вакансии. Маркетинг/PR/СМИ
Свежие объявления работодателей и рекрутеров на сайте газеты Ведомости.
- Trade Marketing Manager
One of the leading international film studios, presented in Russia since 2006 - Focus on catalogue promotion - Ensure close & proactive link with marketing - Reach account specific targets (in cooperation with KAM)- Get a knowledge of Customer's needs to provide the best promotional solutions- Achieve dominant shelve presence- Provide shelf title availabilityRequirements:- Higher education - Minimum of 2 years experience of trade marketing & retail activities- Solid understanding of FMCG markets- Knowledge on new developments in the supply chain (category management, EDI etc.)- Excellent communication and presentation skills- Pragmatic and problem solving oriented- Team player- Fluent English - Media And Advertising Manager
Multinational Retail Company - Media planning - Implementing the media plan ( TV, Press, Radio etc) - Media buying activities - Marketing strategy implementation - Budgeting - Coordinating communication projects - Analysing media strategy - Developing web -site strategy and contentRequirements: - Experience in management of large media campaigns - 2+ years of experience in Brand marketing - Knowledge of media planning - Excellent communicative skills ( writing and verbal) - Charismatic personality - Fluent English - Visual Merchandising Manager
Leading consumer electronics and home appliance retailer in the Russian Federation. The main target of this position is to develop and implement effective Merchandising Concept and development of merchandising performance evaluation procedure in line with the corporate strategy - Define and elaborate the merchandising strategy and action plan in line with the corporate strategy - Development and launch of work standards in retail network (all directions of trading process) - Determination of presentation and merchandising concepts of goods according to retail strategy - Ensure compliance with corporate merchandising guidelines - Analysis and improvement the existing processes - Development of a unified merchandising training database - Participation in staff recruitment, training and development - Jointly with the department of retail chain format development participate in unification of shop equipment and purchase cost optimization - Adapting of the existing retail shop format to the unified corporate style in accordance with the adopted Concept. - Development of spot solutions (stands) for promotion of new technologies in accordance with the unified corporate style on the basis of the adopted Concept (jointly with Commercial Department and Vendors). - Working out a "Merchandising Manual" on the basis of developed standards and procedures for the adopted Concept. Introduction of a unified corporate merchandising database. Requirements:Professional profile: - University degree - Ideally worked some years in an international retail company - Expert knowledge about consumer behaviour and merchandising mechanics - Relevant experience and excellent knowledge of the market and of field work - Consumer oriented - Proven experience of working with CorelDraw, Illustrator, Photoshop, QuarkXPress - Fluent in English and RussianIndividual Profile - Strategic thinking and doer - High responsibility - Organized, able to take initiative with common sense - Excellent managerial skills - Excellent communication and interpersonal skills - Creative - Results oriented - Senior Brand Manager
World leader in convenient snacks, foods and beverages, with revenues of more than $ 40 billion Main Objectives:'' Plan, implement and control Lay's marketing activities within the contest of the Russian market:" Evaluates the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions" Develop execution plans for brand strategies and insure their top notch in-market executions" Lead and develop the Lay's brand team " Manage brand P&L and A&M budgetAccountabilities:1. Marketing strategy development" Develop marketing strategy and plan advertising/promotion campaigns within the contest of the Russian market;" Grow share, per cap consumption, brand health KPIs, distribution and sales via the right marketing mix;" Recommend pricing strategies that will result in the optimization of market share and profitability in the short and long run;" Achieve satisfactory profit/loss ratio by brand and share of market performance in relation to pre-set objectives;" Evaluate market reactions to specific marketing programs (advertising and promotion) and product packaging to ensure adjustment of marketing strategy to meet competition condition and grow brand equity KPIs;2. Market Intelligence" Analyze market potential, trends and interpret market research data" Recommends pricing, product positioning, Brand portfolio3. Commercial planning" Brand / consumer Ideas generation to address Strat plan and AOP opportunities" Ideals validation and strategic recommendations for 18 months pipeline and AOP development" Results evaluation and future recommendations 4. Communication (Advertising/Promotion/Sponsorship)" Oversee all aspects of FL brands advertising, sponsorship" Formulate and supervise execution of promotion programs with a view to establish a long term competitive position of Lay's brand" Maintain contacts with outside agencies, media houses to keep informed in current developments in advertising fields" Analyze cost and effectiveness of all forms of advertising media and decide on media to be used" Control advertising creation and media placement" Periodically review the costs of advertising and creative communication services to assure the accurate distribution of costs amongst the products" Supervise the development, planning and scheduling of advertising campaigns" Closely cooperate with sale and trade marketing to insure proper in-store execution and dominant level of visibility5. Budget" Control and evaluate brand / project P&L;" Manage and control brand A&M spending within the given (AOP) budget" Invoicing controlRequirements:Candidate profile:" Work Experience: 5 - 7 years, preferably in Marketing with International companies" Education: high; specialization in marketing" Key Skills: functional experience, leadership, inclusiveness, drive for result, good listening skills, pro activeness and high level of responsibility " Licenses required'' Fluent English - Group Brand Manager
Our client is the world wide famous consumer brand - Strategic plans development & implementation- Marketing plan developing- Budget planning & control - Responsibility for brands' complete marketing mix- Marketing activities and control of implementation- Ensure qualitative/quantitative brands' goals achievement- Initiate, co-ordinate market researches and interpret results- Product portfolio brand development- Communication strategies / Advertising and PR campaigns- Constantly provide new promotion ideas that comply with the strategy- Building strong team, coachingRequirements:- Higher education (preferably in marketing)- Extensive experience in brand development and support (International FMCG companies)- Fluent English- People management skills- Advanced user of standard PC applications - Creativity, sense of humor, communication and analytical skills, responsible, team player, self-motivated, strong written & verbal communication skills- European mobility - Директор по PR
Казенка Требуется Директор по PR Обязанности -Разработка PR стратегии продвижение нового федерального бренда-Создание информационных поводов для формирования положительного образа о бренде-Медиапланирование, разработка рекламного бюджета. -Взаимодействие с пресс-службами и СМИ. -Подготовка комментариев, пресс-релизов для СМИ (ТВ, печать, Интернет) -Копирайтинг (информационное наполнение сайта компании, слоганы, рекламные тексты) -Организация и проведение event-мероприятий -Ведение и анализ спонсорских программ (поиск наиболее эффективных пакетов) -Креатив легенды нового бренда, слоганы и PR -инструменты дальнейшего продвижения -Участие в выставках, форумах, конференциях. Требования -23-30 лет‚ Высшее образование гуманитарное (предпочтительно журналистика), дополнительное - PR, реклама,-Опыт работы PR-директором в крупной компании от 3 лет-Профессиональные контакты со печатными СМИ, глянцем и бизнес изданиями. -Опыт ведения крупных проектов. Наличие собственных громких проектов.Условия График работы - полный рабочий день, опыт работы - от 2 лет, - Мы предлагаем профессиональное развитие в рамках успешной компании - Конкурентная заработная плата по результатам собеседования. - Соблюдение ТК РФ, - Соц.пакет: б/л, отпуск 28 к.д., ОМС - График работы с 10.00-18.00. 5/2 - Business Analyst
International pharmaceutical Company To drive future sales reporting processes design dur