example of business plan
Entrepreneurship & Business Course
This audio course by Adjunct Professor Mark Juliano, parallels a live course at Carnegie Mellon University taught in the MISM masters program. A website exists with PowerPoint lecture notes, handouts, cases, etc. at www.talkshoe.com/professorjuliano. Topics include idea generation, company formation, funding, writing a business plan, sales & marketing, IPOs and acquisitions, and giving an investor presentationThis Podcast was created using www.talkshoe.com
- Class 25 - Inventor verus Marketing person
We'll explore the key differences between intentors/scientist and marketing people, and why they value one another so much. - Class 25 - Company Ownership
Discussion of ownership, stock, partners, control, etc. All things related to who owns what share of a company. - Class 23 - Open Discussion - Call into TalkShoe
Invitation to all of the Internet students taking this class to call in for a discussion and Question and Answer session. - Class 22 - Advertising
We'll discuss the detailed issues related to advertising. Reach, frequency, elements of a good ad, why ads fail, etc. - Class 21 - Marketing Budgets
Discussion of the costs associated with different types of marketing vehicles. Also discuss where to spend your marketing dollars. - Class 20 - Vertical Marketing
Discussion of vertical and industry marketing. Requirements for a successful vertical marketing campaign. - Class 19 - Product Management
Product management and interview with Aaron Brauser. - Class 18 - Classic Business & Marketing Strategies
Discussion of a variety of classic business strategies including market leader, follower, economy, early adopter market, high growth market, declining or recessionary market, etc. - Class 17a - Internet Advertising
A discussion of Internet Advertising with a focu on Affiliate Marketing Programs. - Class 16 - Operations and Management
Discussion of key responsibilities of an entrepreneur and other essential management topics. - Class 15 - Organizations & People
A discussion of organizational structures, compensaton, hiring, firing and other HR topics - Class 14 - Liquidity & Exit Strategies
Discussion of buyouts, mergers, acquisitions and initial public offerings - IPO - Class 13 - Finance & Funding Revisitied
This class devles deeper into financial projections and funding issues. Revenues, costs, accounting, fund raising, capitalization & stock. - Class 12 - Pricing Products & Services
The methods used to price products & services to consumers and businesses. - Class 11b - Strategic Selling
How to sell to businesses and organizations using Strategic Selling methods - Class 11a - Sales Introduction
Sales basics, distribution channels, direct selling, etc. - Class 10b - Marketing Continued
More marketing including public relations, trade shows, events, seminar selling, etc. - Class 10a - Marketing part 1
Introduction to the basics of marketing including strategy, positioning, advertising and direct marketing - Class 9b - FORE Systems (A) Case Analysis & Answers
Analysis of FORE Systems. Company, competitive, customer, market, and industry analysis and recommendations. What really happened? Come find out. - Class 9a - FORE Systems (A) Case Description
The introduction to the FORE Systems (A) case that deals with a technology start-up during a critical phase of its development - Class 8c - Competitive Positioning Case Study
A class using a real world example case study to illustrate competitive strategy and positioning - Class 8b - Competitive Strategy
Developing the company's business and competitive strategy. A discussion of different types of strategies. - Class 8a - Business Analysis & Strategy
Discussion of analysis needed for good business, competitive and marketing strategy. - Class 7 - Identifying the Target Market
Figuring out the target market for products and services. Includes segmentation and sizing your market. - Class 6 - Finance and Forecasting
Basics of finance and forecasting. Revenue projections, costs, etc. - Class 5 - Funding the Company
Discussion of how, how much, and where to raise money. Also compares different sources of funding. - Class 4b - Forms of Incorporation
The basics about, and comparisons among different forms of incorporation. - Class 4a - Building a Team
A discussion about how to build a management team, perhaps the most important thing an entrepreneur can do. - Class 3 - The Business Plan
The basics of writing a business plan including content, audience, protecting the plan, etc. - Class 2b - Starting the Venture
The basics and things you'll need to start your company - Class 2a - Ideas for Companies, Products & Services
How do you get the idea for a new company? Discussion of where ideas come from and how to evaluate them. - Class 1 - Intro to Entrepreneurship
First lecture. Discusses what makes a good entrepreneur, and why become one. - Introduction - Please Listen to First
Introductory audio podcast that describes the course and other important information