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- Chapter-1 :: version 2.9
INFORMATION SYSTEMS IN BUSINESSABSTRACTChapter 1 explains how the information technologies and business strategy are importance in the business industry. It shows why the organizations use the information technologies into their business strategies and activities. Information technology's role is the key to success. Along with information technologies, business strategy gives the organizations ideas to look at different angle to identifying competitive advantages so that they can define their business strategies. This helps the organizations to survice and improve in the competitive environments.DETAILED DESCRIPTION OF CONTENTS
APPLE - MERGING TECHNOLOGY, BUSINESS, & ENTERTAINMENT
Capitalizing on New Trends- Steve Jobs noticed the popularity of MP3s
- Jobs bought SoundStep from Jeff Robbin
- iTunes portable
- Idealize tiny system that sort & navigate music files
- iPod became popular trend
- John Lin - remote control
- ~ 500 accessories
- iPod economy over $300 million to as high as $6 billion
- Videos - buy from over 2,000 music videos or episodes of TV shows
- Podcasts - thousands of free podcasts and others
- Audiobooks - more than 11,000
- Photos - storage up to 25,000 photos
- A revolutionary new mobile phone
- Automatic syncs all contacts from PC, Mac, or Internet services
- Rich email client
- Allow multitasking
- Increase purchase of individual tracks instead of entire album
- Allow customer to choose
- Mike & Apple partnered for a unique iPod accessory, Nike iPod SportKit
- Wireless sensor & small receiver
- Subject to invasion of privacy
INFORMATION TECHNOLOGY'S ROLE IN BUSINESS
We need to study IT because it's everywhere in business. Understanding IT provides great insight to anyone learning about business
Information Technology's Impact on Business Operations- Highlights business functions receiving greatest benefit from IT
- Reducing costs, improving productivity, & generating growth
- Critical role in deploying initiaties by facilitating communication & increasing business intelligence
- Functional ares are interdependent
INFORMATION TECHNOLOGY BASICS- Information technology (IT) - field concerned with use of technology in managing & processing information
- Management information systems (MIS) - general name for business function & academic discipline covering application of people, techonolgies, & procedures
- Data - raw facts
- Information - data converted into meaningful & useful context
- Business intelligence - applications & technologies used to gather, provide access to, & analyze data & information to support decision - making efforts
- Plans & goals of IT must align with plans & goals of organization
- IT enable organization to increase efficiency, retain key customers, seek new sources of supply, & introduce effective financial mangement
- People > Information > IT
- Large role in determining how organization share information
- Influence way people use information
- 4 common inofrmation-sharing cultures: informatioin-functional, information-sharing, information-inquiring, information-discovery
- Affect organization's ability to compete in global market
ROLES AND RESPONSIBILITIES IN INFORMATIOIN TECHNOLOGY- Basic structure includes: titles, roles, & responsibilities
- IT is relatively new
- Organizations maintain certain positions
- Chief information officer (CIO) - overseeing uses of IT & ensure alignment of IThe Gap Between Business Personnel and IT Personnel. Roles include manager, leader, communicator
- Chief technology officer (CTO) - ensure throughput, speed, accuracy, availability, & reliability of IT
- Chief security officer (CSO) - ensure security of IT systems & develop strategies & safeguards against attacks from hackers & viruses
- Chief privacy officer (CPO) - ensure ethical & legal use of information
- Chief knowledge officer (CKO) - collect, main
- Steve Jobs noticed the popularity of MP3s