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A listing of the most recently indexed works about Articles and Business Communication and Case Studies in the field of technical communication.
- Staging a Team Performance
Drawing on insights from Goffman's dramaturgical approach to interaction, this article demonstrates how meetings are team performances routinely concerned with sustaining or challenging interpretations of power relations. The data for this article were collected at a British embassy, relying on participant observation, audio recordings of weekly gatherings of Heads of Section, and interviews with the people that attended the meeting. The analysis focuses on the double role behavior of the Ambassador as the director and central player of a team performance and the conflicting ideologies these shifting roles entail. - Fifteen Companies That Really Get Corporate Blogging
Below is a list of 15 companies that really get corporate blogging and produce blogs that are informative, fascinating, and a joy to read even for people who aren’t die-hard fans of the company. - Six Rules for Transforming Your Brand: The Carter Holt Harvey Experience
Australasia's leading forest product company, Carter Holt Harvey (CHH), transformed itself in under three years from slumbering giant into a high-performing, innovative business leader based on values of performance, leadership and innovation - and won an IABC Gold Quill award in the process. Here's CHH's story in brief and rules learned along the way. - Case in Point: Cisco’s Model For Change Management
A few months ago, a company-wide team at Cisco Systems Inc. was challenged to come up with the best model for change management. Several team members had experience in change management through various disciplines, such as process management, HR consulting, communication, Six Sigma and IT. In the first meeting, the team recognized many factors that would affect how they moved forward: hundreds (maybe thousands) of models already existed, thousands of consultants had their favorite models and were eager to help, and employees were familiar with models from other companies. - From Vista to Zune: Why Microsoft Can’t Sell to Consumers
Microsoft’s marketing of Windows Vista and the Zune have failed in large part due to the fact that Microsoft has not learned how to effectively sell consumer products. Consumers buy Windows and Office, but that’s because they have no choice, not because of the company’s marketing savvy. Microsoft only effectively markets its products to businesses, which represents a very different type of sales relationship. - Edelman's Perfect (Blog) Storm
In early March, The New York Times ran a story with the headline "Wal-Mart enlists bloggers in PR campaign."While the story itself is of interest as an example of how some PR agencies increasingly see blogs as legitimate communication channels, it is of greater interest to look at what the Edelman PR agency did in this specific case acting on behalf of their client—what went right and, more important, what didn't. - Making Social Responsibility a Strategy for Business Perpetuation
With intense competition and demands from shareholders, customers and employees, companies need to find ways to stand out from the crowd. Many companies are looking to corporate social responsibility, as a way to do this—by both protecting and enhancing their reputations. Some CSR practitioners are driven by a belief in the company mission and vision, others by top executives, and others see it as public relations and marketing opportunity. - Use Case Classics
A use case is a detailed description of a user's interaction with a system. That's it. It's pretty simple; somewhat general, rather vague. That's the way it should be. A use case really amounts to nothing more than plain old 'documentation.' It can be applied to a business process, a complex software system, your morning routine, a wedding ceremony, or a historical event. The only requirements are an 'actor' and an object to be acted upon. - Stories that Sell: Writing Case History Articles
Grab readers. Make them want to read about your product. No, not by writing sparkling prose in a brochure or flier, but by showing your product or service solving a problem -- as told by a real user. A unique blend of journalism and promotion, "case history" articles offer benefits for everyone. The user gets to look like an important expert. Your company or client gets its product or service shown in a good light. And the publication where the case history is published gets an article that will appeal to its readers. - Corporate Communication Boring? Jazz It Up With Case Studies!
Employer handbooks, product specifications, employer policies, administrative procedures, data base usage: are your eyes glazed over yet? Let’s face it. Few of us enjoy reading these bits of corporate communication and we all pity the poor souls who have to write them. What if you are one of those poor souls? Companies do have a responsibility to communicate effectively with their employees, managers, and customers. Readers need to get the message, because missing it can lead to falling profits, lower morale, or worse. So what do you do? One way to spice up corporate communication is by using case studies. While helping the reader understand and comply with company policy, practice, and product use, you get to have some fun, too. - Developing Internal Procedures Online: The HowWe Manuals Project at Suncorp
The process of implementing on-line documentation for the first time is always a daunting task, particularly if the target company has had little exposure to PC based systems. This is the challenge we faced at SUNCORP. Many people doubted the value of having reference material on-line (particularly those in the IT areas). Just as many doubted whether it was possible to do at all. Throughout the project we came across many obstacles, some man made, others system made; however the end result shows our resolve and determination has paid off for the staff of SUNCORP.