music business plan
We couldn't find the page you requested, either because it is temporarily unavailable, has had its name changed, or no longer exists on FindArticles.
This error occurred at: 2009-12-20 16:12:18
If you'd like to forge ahead here are some ideas:
Thank you for visiting FindArticles.
| | | |
© 2009 CBS Interactive Inc. All rights reserved. | | |
Forget 'What are your strengths and weaknesses?' If you want to get the real dope on prospective employees, ask job candidates these seven questions.
Jo-Ann Stores is posting impressive sales and earnings numbers and is an example of a retail sector on which Walmart doesn't have a steel grip.
Even smart people make financial moves that are downright illogical. Emotions and superstitions have a sneaky way of keeping you from rational financial decisions. But dumb choices can have serious, real-world consequences. Here are some of the biggest blunders we all make, plus tips from the experts on how to keep cool.
The PR Survey Observer Weblog
GOT INK? Survey Strategies that Make News.
- NMHC Quarterly Survey Shows Apartment Market Largely Unchanged
Impact of Homeownership Moderating in Some Markets
WASHINGTON, DC -- April 25, 2003 -- Conditions in the apartment sector remain soft, according to the National Multi Housing Council’s (NMHC) latest quarterly Survey of Apartment Market Conditions (April 2003), but almost 20 percent of respondents report the pace of residents leaving to buy homes is slowing.
The PR Survey Observes: Using a quarterly survey with an index component is an effective way to stay in the news while serving an important membership constituency. NMHC reports comprehensive survey results on their website.
- Gallup Organization Reveals Findings Of 'American Attitudes Toward Making Music' Survey
Silver Anniversary Survey Commissioned By International Music Products Association (NAMM)
Discloses Highest Music Instrument Ownership Rate Since 1978Majority of Instrument Owners Learned to Play Between Age 5 and 11
CARLSBAD, Calif., April 21 /PRNewswire/ -- More than ever, Americans are saying "We want our musical instruments," according to a 2003 survey conducted by The Gallup Organization and commissioned by NAMM, the International Music Products Association.
The survey found that musical instruments are being purchased by American homeowners at the highest levels since 1978. Slightly more than one in two, or 54 percent of households surveyed, have a member who plays a musical instrument. In 48 percent of households, where at least one person played an instrument, there were two or more additional members who also played an instrument according to the survey.
"The survey results demonstrate that more Americans are enjoying the benefits of playing music than ever before," said Joe Lamond, president and CEO, NAMM. "This says a lot about the public's growing awareness of research linking music making with increased brain development in young children, student success in school, and health and wellness in older adults and seniors."
It's Never Too Early Or Too Late
No matter how young or old, Americans of all ages continue to bring music into their lives. According to the NAMM/Gallup Survey, 31 percent (up from 25 percent in 1985) of those who played an instrument were between the ages 5 to 17, and 27 percent were between the ages of 18 to 34.The survey also found that adults are still quite active in the creation of music, with 42 percent of those surveyed between the ages of 35 to 50 currently playing a musical instrument, up from 35 percent in 1985. As for those 50 and older, 20 percent were still playing an instrument, up from 16 percent in 1985.
Conversely, the vast majority of those questioned began their musical education prior to entering their teens. In fact, some 64 percent of those questioned began musical training between the ages of 5 to 11, while 18 percent began between the ages 12 to 14.
Who's Buying?
Of households surveyed, 51 percent owned a musical instrument and 55 percent said they would most likely buy an instrument or an additional instrument from a music retailer compared to 18 percent who would buy it off the Internet. With regard to education, 64 percent of instrument owners were college graduates and 57 percent made more than $45,000 a year.Across the board and from year to year it's the players who are determining which instruments to play. When asked who decided what instrument each person in the household would play, 75 percent responded that whoever is playing makes that decision.
Of those surveyed, 40 percent became interested in playing music through their parents' encouragement, with 28 percent responding they became interested on their own and 15 percent were inspired by a teacher.
Where We Learn To Play
At a time when school budgets are being cut, with many music education programs being reduced or slashed completely, the survey found that 30 percent
of the respondents learned how to play an instrument through lessons at school. In fact, 26 percent responded that they learned by taking private lessons, 22 percent were self taught, 9 percent learned by being part of a band or school orchestra and 13 percent were either taught by a family member or friend.With regard to continuing to receive some sort of formal music education, 35 percent of the respondents said that someone in the household participates in a school instrumental music program, up from 27 percent in 1990. Around 18 percent take private lessons and 15 percent utilize some other type of instrumental music lesson.
Attitudes Toward Music
According to the NAMM/Gallup Survey, 54 percent of the respondents believe that children should be exposed to music before they are one year old, 50 percent responded that music plays a significant role in preschool development, while 64 percent said it is important for children to engage in musical activities in daycare and preschool.It was agreed by 97 percent of respondents that playing a musical instrument provided a sense of accomplishment and is a good means of expression. Exactly 80 percent believed that playing an instrument makes you smarter.
Of those surveyed, 85 percent regretted not learning to play an instrument and 67 percent said they would still like to learn how to play one.
Other results included:
* 96 percent said that school band was a good way to develop teamwork skills
* 95 percent said music was part of a well-rounded education
* 93 percent felt schools should offer musical instrument instruction as part of regular curriculum
* 85 percent believed participating in a school music program corresponds with better grades
* 79 percent felt states should mandate music education so all students have the opportunity in school
* 93 percent said playing an instrument helps children make friends
* 88 percent said playing an instrument teaches children discipline
* 97 percent said playing an instrument helps a child appreciate arts and culture
* 71 percent believed that teenagers who play an instrument are less likely to have discipline problems
* 78 percent said learning a musical instrument helps you do better in other subjectsThe purpose of this study was to gauge public attitudes toward playing a musical instrument in the United States in 2003. A random sample of consumers, 12 years of age and older in U.S. households were used to complete 1,005 telephone interviews between February 4, 2003 and March 8, 2003. The survey was executed by The Gallup Organization. Error attributable to sampling and other random effects would be plus or minus 3.1 percent.
- American Cinema Audiences Are Younger, More Affluent and Surprisingly Receptive to Pre-Movie Advertising
NEW YORK--(BUSINESS WIRE)--May 13, 2003-- Multiplatform Advertising in the Cinema Can Supplement Traditional Media Advertising Schedules
American cinema audiences regard advertising before movies as more interesting than ads seen on television and more acceptable than ads on the internet, according to a landmark study by Arbitron Inc. (NYSE:ARB).
The Arbitron Cinema Study: Appointment Viewing by Young, Affluent, Captive Audiences, reveals that over two-thirds of moviegoers and seven out of every 10 Young Adults, age 12-24, said they did not mind the advertising that plays before the movie begins. The complete study is available for free download at www.arbitron.com.
"Worldwide, nearly a billion dollars is spent in cinema advertising, little of it in the United States," said Pierre Bouvard, president, New Ventures, Arbitron Inc. "Our research indicates cinema audiences are open to advertising, and represent a large and highly attractive target audience for advertisers. The U.S. cinema advertising market is poised for growth." How This Study Was Conducted
Four national research surveys were conducted by Arbitron to probe America's cinema advertising exposure, cinema habits and exposure to media. Research began in July 2002 and the subsequent surveys were conducted in December 2002, and January and April 2003. Audience trends for each survey were compiled using frequency of attendance, including "last week,""last month" and "last three months."
The research also includes information from Scarborough Research, the leading provider of consumer shopping and media information in the U.S. Extended Time at the Cinema Offers Multiple Opportunities for Advertisers
Moviegoers arrive at the theater early and are aware of their enhanced media environment. Adults who frequent the theater monthly tend to arrive, on average, 19 minutes early. This allows ample time for a variety of media to reach consumers including tickets, posters, concessions, music and video programming in the lobby and the auditorium as well as high-tech interactive kiosks that allow consumers to research films and purchase tickets. On-Screen Advertising Reaches an Available and Attentive Audience
Eighty-six percent of "last-month" moviegoers (an average of t