research in business
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A listing of the most recently indexed works about Articles and Research and Business Communication in the field of technical communication.
- Making Research Actionable: An Introduction to Design Criteria
What happens when people want a company’s product, but are frustrated by the process of trying to get it? Obviously it should be reworked — but doing so can be easier said than done. When we’re asked to redesign a process, we often start by exploring the problem space with in-context research, which generates a large amount of data. That data tends to point teams in the direction of a number of possible solutions. But how should the team decide which direction is the right one? In such cases, I’ve found that Design Criteria — a set of rules a design team can follow — can be a key tool so when a design team creates or reworks a service or product, everything it does supports the user. - Inspiring Change Through Research
Organizational communication is centered on inspiring and managing change, so it makes sense that communication professionals are seeing a more critical role for research in understanding and reaching their most important stakeholder relationships (employees, customers, suppliers, dealers, etc.). When a company is undergoing significant changes (i.e., a merger, acquisition, slumping sales, a product launch), research can pinpoint exactly where the issues and communication needs are. Oftentimes, such information is considered and then only used in limited ways. So how does a company proceed in bringing research results to life? It’s important to review how the research and tactical elements of communication vehicles are matched up. - The Rising Power of Research in the Boardroom
Reputation risk has become an increasingly important item on the boardroom agenda. Conscientious and/or beleaguered company directors are turning to research for a sense of the health of their world and, in turn, the measure of the responsibilities they must assume. Like a ‘wellperson clinic,’ objective and independent research is increasingly being used to test perceptions and expectations and monitor the weak signals or murmurs that may either support them or destroy them in the years, if not months, ahead. For the reluctant directors out there, new-style regulation is ensuring that being pessimistic is no way to run a company. Beyond tarnished personal reputations, the penalties for poor risk management and oversight can range from unlimited fines and censure to imprisonment. - Study Shows How to Get Bottom-Line Results from Internal Communication
Over the years, numerous studies have boasted the connection between internal communication and bottom-line results. These studies, though valuable for establishing a connection, do not delve into the important question of how. How does communication impact the bottom line? Which communication practices add the greatest value? Can communicators do to make their internal communication programs contribute to organizational success? - Is Professional Writing Relevant? A Model for Action Research
This article argues that engaged 'action research' can help professional writing researchers both develop new and interesting collaborative models and help our profession develop a greater relevance to those not reading our journals and attending our conferences. I outline one particular, localized approach in the hope that our troubles, struggles, and failures at University of Wisconsin-Milwaukee can help others to develop their own programs and can further our discussion of community engagement. - Competitive Analysis: Are you Gathering Information or Intelligence?
Finding online information about your competitors is easy--The difficult part is finding meaning. When researching the competition, you can avoid pitfalls by seeking 'intelligence' instead of 'information.'