setting up a business
Florzak, Douglas
A bibliography of works by Florzak, Douglas in the field of technical communication.
- Successful Independent Consulting Workshop
To succeed as an independent consultant, technical communicators must master basic business concepts. These include properly setting up the business, marketing, and understanding basic contracts. When setting up their business, independent consultants must consider the legal form of their business, required licensees, insurance, retirement plans, and industry going rates. Marketing methods are divided into passive and active techniques. Independent consultants must know how to market to two main channels: agencies and direct clients. - Successful Independent Consulting Workshop
To succeed as an independent consultant, technical communicators must master basic business concepts.This workshop focuses primarily on the set up andmarketing of a technical communication consultingbusiness. When setting up their business, independentconsultants must consider the legal form of their business,required licensees, insurance, retirement plans, andindustry going rates. Marketing methods are divided intopassive and active techniques. Independent consultants must know how to market to two main channels: agencies and direct clients. - Are You Ready for the E-lance Economy?
According to an analysis conducted by Daniel Pink, former speechwriter to Vice President Al Gore and contributor to Fast company magazine, approximately 25 million Americans are self-employed, independent contractors, or temporary employees. This means more than 16% of the U.S. workforce is working for themselves. While this is a significant statistic, it begs the question, is this a temporary trend or are we in the midst of a historic transition in the way we work?